Fisher® Nuts “Freshness You Can Win” Campaign Welcomes Cubs and White Sox Rookie Managers

Fisher® Nuts “Freshness You Can Win” Campaign
Welcomes Cubs and White Sox Rookie Managers

Robin Ventura, manager of the White Sox, Brendan Honan, Director of Brand Marketing, John B. Sanfilippo & Son, Inc., and Cubs skipper Dale Sveum introduce the Fisher Nuts Freshness You Can Win Program. pau1ke11y

Fisher Nuts Donates $500 to Charity Each Time Both Teams Win on the Same Day;
Fans to Score Great Prizes All Season Long

CHICAGO – Chicago-based Fisher Nuts will team up with JEWEL-OSCO to welcome rookie managers Dale Sveum of the Cubs and Robin Ventura of the White Sox to Chicago with the “Freshness You Can Win” campaign.  Each time both ball clubs win on the same day, Fisher Nuts will donate $500 to the teams’ charities. In addition, a season-long sweepstakes will reward Cubs fans and White Sox fans with hundreds of prizes, including a Cubs or White Sox VIP Game Experience.

“We’re celebrating the fact that for the first time in Chicago baseball history, the Cubs and the White Sox are getting a fresh start by having two rookie skippers lead their clubs on Opening Day in the same season,” says Howard Brandeisky, Vice President Global Marketing.  “In partnership with our friends at  JEWEL-OSCO, we’re excited to support two great nonprofit organizations serving deserving families throughout the Chicago area: Chicago Cubs Charities and Chicago White Sox Charities.”

Not only do the teams’ charities collect when both teams win on the same day, but fans have an opportunity to win as well, thanks to Fisher Nuts. The grand slam of prizes: Two grand prize winners get a party for 20 and game tickets; one at Wrigley Field for the Cubs and a Diamond Suite at U.S. Cellular Field for the Sox.  A special meet and greet with the teams’ respective managers is also included as part of the grand prize package.

Fisher Nuts is awarding even more prizes all season long:

• First Prize: Two Cubs fans and two White Sox fans and two fans will win four game tickets for their respective club, including the opportunity to watch batting practice on the field before the contest.

• Second Prize: Four fans will win two Cubs game tickets on Fisher Nuts Day at Wrigley Field, and their names will appear on the scoreboard during game. Four fans will win two White Sox game tickets, and their names will appear on the scoreboard during game.

• Third Prize:  Twenty Five winners will receive $50 JEWEL-OSCO Gift Cards.

• Fourth Prize: Fifty winners will get free Fisher Snack Nuts and T-shirts.

In addition to the giveaways, Fisher Nuts will award 50 coupons for free Fisher products at their local JEWEL-OSCO any time the Cubs or White Sox win during the season. Participation is easy; with the purchase of Fisher Nuts on your JEWEL-OSCO Preferred Customer Card®, you are automatically entered to win. That’s thousands of coupons for free Fisher Nuts for Cubs and White Sox wins this season.

Throughout the season, Fisher Nuts will be tracking the progress of the number of times that both teams win on the same day for its Cubs and White Sox charity fundraising efforts. The big winners, of course, will be the city of Chicago and its great fans.

For more information on Fisher Nuts, please visit www.fishernuts.com.

About John B. Sanfilippo & Son, Inc.

John B. Sanfilippo & Son, Inc., (NASDAQ: JBSS), founded in 1922, is a leading processor, marketer and distributor of baking nuts, snack nuts and nut-based products that are sold in multiple distribution channels.  Our products can be found under the Fisher, Orchard Valley Harvest and Sunshine Country brand names and a variety of private labels.

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