Impartiality as the Message

Impartiality in the primary

Impartiality was the key message of a press release and blog post I wrote for the Tenth Dems. It is a tough message to work on.

Messaging is usually aligned with passion, or at least enthusiasm. This message was about, well, a more cool detachment. That, to me, is a tough sell.

But the message was important to our organization. One key challenge we have as a group is that in a primary, the organization is accused of bias for one candidate or another. Sometimes, the actions of key members of our group can provoke outrage from some of the campaigns. And we really want a Democrat to win in November, so we want the process to play out during the primary season. Impartiality is not an easy message to get excited about, but it is important to Tenth Dems now.

I tried to use some humor to put across the impartiality message.

In fact, the term “smoke-filled room” came from the nomination of a Republican who is widely considered to be one of the worst presidents in history. While he was a bumbling and ineffective leader, members of his administration by and large gave away huge amounts of the country’s petroleum reserve to Big Oil, profiting themselves in the process. While you might have had another name in mind, that president was Warren G. Harding.

Did it work? I hope so.

Well, read the rest of the piece and let me know.

Thanks,

pk